sagmeister sagt.

Coffee Stain by Roger Karlsson

"Even though I'm not a very secretive person, I try not to talk about future projects, simply because I've learned that if I do, I live so much through them that I lose the desire to do them - it's a very Viennese trait. So many people sit in cafés in Vienna and talk about the things they want to do and lose desire to do them."

- Stefan Sagmeister. The Great Discontent. 2014.